Margin and markup are not the same number
Margin = Profit ÷ Selling price × 100 Markup = Profit ÷ Cost × 100
Both use the same profit, but divide it by different things. Margin is the share of the selling price you keep, so it can never reach 100%. Markup is how much you add on top of cost, and it has no upper limit. Quoting one when someone expects the other is the most common pricing mistake.
Example: Cost ₹600, price ₹1,000: profit ₹400, margin 40%, markup 66.7%.
Open the Profit Margin Calculator